Some big companies, like Walmart for example, sell a wide range of items to a broad audience. The more specific your target customers are, the more niche your market becomes. Niche marketing is the fine-tuning of your marketing to focus on a specific demographic of customers and/or products and services you offer. A niche is the area of expertise in which you will specialize. An ecommerce niche is a distinct market of shoppers. Selling handbags is a huge market, for example, and there are many niches with many different uses for a handbag within it. More simply put, it means a business is choosing to play to its strengths and highlight them for the people with whom it will resonate the most. Definition: Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. This guides the type of products you will focus on, partnerships you will accept, content you will produce, and customers you will try to attract. You want to start a business, but the thing that's holding you back is the market niche you know you need to choose. But this requires a well-known name and huge resources. A business that brings something different to the table yet meets customers’ needs during every interaction is indeed one that has mastered its niche. What Is a Niche for Online Business? Most online businesses choose a broad niche, then focus on something even more specialized within it. A niche business offers a targeted service or product, usually one that mainstream businesses do not provide. Marketing to a niche is much easier than appealing to a broad market, since a niche has much more in common in terms of needs, wants, or preferences. Marketing to a Niche. For sellers starting out, it’s better to focus on a niche. 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